As an online art gallery, we are always looking for new ways to spread the joys of owning original art. When we first launched 11 years ago, one of our founding principles was to create a gallery space that was unintimidating, transparent, and accessible — different from traditional brick-and-mortar galleries.
Staying true to our founding mission, we are entering the physical realm in a new, reimagined way: IRL. IRL is a pop-up store in Chicago’s Water Tower Place that features a select group of digitally native brands presented in an inviting and interactive environment. In collaboration with The Lion'esque Group, we are presenting our online collection in the store.
The pop-up store is located on the third floor of Water Tower Place in Chicago. Dubbed IRL, shorthand for "in real life," the store is a collaboration between Chicago-based mall operator GGP and retail pop-up consultant The Lion'esque Group.
"We are excited to have the opportunity to reach the Chicago market in the physical realm," said Stephen Tanenbaum, co-founder and CEO of UGallery. "It's one of our top markets and the IRL concept is well-suited towards our customer. We're reaching an audience that may have previously thought original art is reserved for the elite, and IRL is a great avenue to show the quality and accessibility of the UGallery collection."
"In today's world customers have higher expectations on what brands deliver to them and they want access to what's unique and special," said Melissa Gonzalez, CEO of The Lion'esque Group. "UGallery was a perfect fit for our launch curation because they understand this at the core of their brand DNA by delivering access to exclusive offerings."
Water Tower Place
835 N Michigan Ave, Chicago IL 60611