My artform is more than just making photographs. I make experiences. In response to the increasingly short attention span of our generation, I facilitate an intimate amd immersive environment by projecting 35mm slides paired with audio. — Alex Greenburg
Last night, I stopped by Ugallery photographer Alex Greenburg’s pad to do our monthly session of burrito noshing and photo viewing. Alex works with color film, and with each viewing of his photographs I step back in time. My memories of Alex’s art are linked with the sensations of a lightless room, a whirring slide projector and the click-click of changing images.
Always paired with bright, hip tunes, his slideshows are an immersive experience that leave your brain tingling. Last night’s video (see above) teases your eyes as it takes photos in and out of focus, manipulates color and dances the images across the scene. The presentation left me bubbling with optimism and a delightful awareness of my senses, reminding me of Bruce Conner’s “Cosmic Ray” (1962).
I asked Alex to let me share it, and he generously consented. My advice? Strap on your headphones, turn the volume up and widescreen the video. You won’t regret it.
Alex Greenburg looks to capture timeless photographs. His colors, compositions and subjects are temporally unidentifiable.
Alex’s professed dream is to make his life a work of art, and he is well on his way. His home, called “The SUB,” is an old garage that he converted into a gallery, concert venue, and opulent kitchen (piles of sweet potatoes and parsnips atop the counter). If you visit his space and bribe him with a burrito, Alex will be sure to share one of his photo slideshows with you, an elaborate production and a form of presentation he views as crucial to understanding his work.
Alex was born in Boston and raised in Upland, California, but says he really “grew up” while studying the photography of William Eggleston at Stanford University.
Favorite Color: Silver
Favorite Museum: SFMOMA. The gift shop is very consistent.
Collect Anything?: Only slides. I try to keep as few possessions as possible.
Dream Dinner Date: A 7-course meal at the Colosseum (back in the day)
Star Wars Character of Choice: Obi-Wan Kenobi
Favorite Film: Velvia 100
Breakfast of Choice: Black beans, eggs and rice